It's a great time to be Sophie Hawley-Weld and Tucker Halpern of Sofi Tukker.
Per iSpot.tv, Peloton enlisted the musical duo's 2019 track "Purple Hat" in its new commercial for the highly coveted Peloton Bike+. Being that the duo is perhaps best know for their upbeat, fast-paced songs, partnering with Sofi Tukker is pretty much a no-brainer for a commercial touting a piece of cardio equipment.
During a 2019 interview with Entertainment Voice, Halper explained that the mission of the song was to recreate the "Studio 54 New York, kind of like weirdo, club kid kind of vibe," not unlike the scene that Peloton tries to set in each of their in studio classes complete with low lighting and upbeat tunes that makes their users want to get up and dance — er, spin – their hearts out.
But make no mistake about it — this duo is no stranger to high-profile licensing deals. As reported by NewsWeek, the duo's hit "Best Friend" was featured in Apple's iPhone X Commercial. Pretty darn impressive!
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